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Posted August 3, 2012
Cindy Rose Named VP, Marketing & Community Relations

Cindy Rose has been named Vice President, Marketing & Community Relations, All Children's Hospital. Cindy has been Associate Vice President since 2009, with oversight of multiple departments, including Marketing, Physician Outreach, Media Relations, Creative Services, Community Education and Advocacy, Call Center, Medical Library, Continuing Medical Education, and eHealth.

Cindy Rose
Cindy Rose, Vice President, Marketing & Community Relations, All Children's Hospital
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During Cindy's 10 years as Administrative Director of Marketing, she launched the eHealth department-which now includes website, intranet, telemedicine and social media programs. She expanded the growth of the Suncoast Safe Kids Coalition, led by ACH, into Polk and Pasco Counties. Cindy has led the development of the Fit4Allkids Weight Management for Families Program, which has grown to include programs at four YMCAs along with a range of other community programs focused on nutrition and fitness for children, teens and parents, and secured more than $750,000 in grant funding from Kohl's Cares to support these initiatives.

Cindy was instrumental in establishing the Pediatric Telephone Triage Line more than 15 years ago and in guiding the program's growth to handle after-hours call for more than 250 physicians. She also helped establish the ACH Family Resource Center and guided the growth of the Continuing Medical Education department's national and international conferences.

Most recently, Cindy directed the marketing communications efforts tied to the integration of All Children's Hospital and Johns Hopkins Medicine. She also led All Children's first consumer advertising campaign and implemented new brand management standards for the hospital.

Cindy holds Bachelor's of Science and Master's of Arts degrees in community/public health from Kent State University. Her 25 years of healthcare experience include management positions at All Children's, The Cleveland Clinic, Blue Cross/Blue Shield and Pediatric Health Alliance.