|All We Do. All For Kids – the Heart of All Children’s New Brand Awareness Campaign|
It is a simple statement yet one packed with power and meaning: all we do. all for kids.
The motto is the cornerstone of a new brand awareness campaign that conveys the essence of caring at All Children's Hospital - a motto that is now gracing area roadways, airwaves and printed pages.
The new messaging conveys the strengths of All Children's through engaging, emotion-packed imagery of children, parents and hospital staff, a 360-degree virtual online tour and such phrases as "The most advanced children's hospital on Florida's West Coast" and "we open our hearts every time we open our doors."
The new narrative in the history of All Children's, a member of Johns Hopkins Medicine, officially kicked off last month with a preview event for hospital staff. Here's a video that captures the excitement of that moment and scope of the new campaign, created by Tampa-based Spark Advertising Agency.
View the 30-second television commercial currently airing throughout the Tampa Bay area.